East Brunswick's Bobby Mahoney and The Seventh Son are set to release their second full-length studio album, the Max Aharon-produced The Outskirts, on July 18th. Today, the Central Jersey five-piece bring us the Zack Morrison-directed clip for the album's second single, "Don't Ever Love Me."
The song is a hard-rocking affair that brims with the emotion and romance of many of Mahoney's New Jersey influences like Brian Fallon and Bruce Springsteen. It's that not too unfamiliar story of someone afraid to commit to a relationship. Morrison uses light -- the bright sun of a field, the dappled sunlight of a wooded area, the darkness inside a car -- to effectively set the mood throughout the clip.
You can check out the video right here and then head over to the Bandcamp page for Bobby Mahoney and The Seventh Son to grab "Don't Ever Love Me" as a Name Your Price Download.
Bobby Mahoney and The Seventh Son celebrate the release of The Outskirts on July 18th at The Saint in Asbury Park along with Atlas Bloom, Ashes to Rain, and Julian Fulton.
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