Premiere: New Song and Lyric Video from Deaf Rhino

Deaf Rhino at Asbury Lanes in July, 2015.

"Can't Say It Ain't True"

New Jersey's Deaf Rhino occupy a sweet spot between DIY and professionalism. They book their own shows, do a lot of their own promotion, and are always up for swapping gigs with out of town bands. The guys have been able to parlay that relentless DIY work ethic into some pretty big, professional-sounding things: a weekly residency at Maxwell's Tavern in Hoboken, support slots at venues like New York's Webster Hall, even a mention on SiriusXM's Little Steven's Underground Garage channel as one of the "Top New Jersey Songs of 2015."

Deaf Rhino are a loud and raucous live act. The band's recorded output -- beginning with 2015's Dirt, Rust, Chaos -- captures that energy and grit while exhibiting a polish that makes it sound like Deaf Rhino will soon be reaching beyond the basements and bars of the Tri-state Area. That also comes through on their latest track, "Can't Say It Ain't True."

Singer / rhythm guitarist, Adam Schlett, says of the song, "'Can’t Say It Ain’t True' was written a few months after our first LP was released. It’s been in our live show for a bit now and we decided to record it on a weekend we weren’t traveling. The tune covers ground sonically and lyrically we’ve never really traipsed over during the recording of Dirt, Rust, Chaos. Were ready to get back in the studio to hash out the music we have been working on in rehearsals. We just wanted to get something in front of people while we take a short break from playing shows to write and record.”

"Can't Say It Ain't True" finds Schlett reminiscing about really enjoying an experience that he didn't necessarily expect he'd like. Sonically, the song blends Deaf Rhino's hard rock leanings with a sense of alt rock accessibility. The video skillfully blends titles and typefaces into one of the most engaging lyric videos you're likely to see.

Check out the video for "Can't Say It Ain't True" right here. You can stream the song starting today over at your favorite platform (Spotify, Google Play, etc.) for doing that kind of thing. If you'd like to get your digital mitts on a copy of the song, just email Deaf Rhino at the address on their Facebook page and ask for an MP3.

You can catch Deaf Rhino before they lock themselves up to write and record some new material when they play a rooftop show at a secret location (ask the band) in Williamsburg, Brooklyn on May 14th.