Friday, July 12, 2019

Premiere: New Video from Yawn Mower

Yawn Mower

"Jersey Shore" (The Promise Ring)

Earlier this year, Asbury Park duo Yawn Mower released Why Work Harder Than You Have To, an EP of 90s covers, with Mint 400 Records. One of that collection's stand-out tracks is the band's take on 1999 single, "Jersey Shore," by Milwaukee's The Promise Ring. It's a pretty faithful interpretation; but the song does get an added layer of authenticity since Yawn Mower are from, you know, the Jersey Shore.

Today, we're happy to premiere the video for "Jersey Shore." Yawn Mower worked with the team at Rosi's Art (Rose Lamela, Christo Apostolou, and Allison Councill) and shot the clip at Fusaro Pizza in Manahawkin, NJ. The video takes us through a workday with Yawn Mower at the restaurant. Let's just say that neither Biff nor Chick is in the running for Fusaro Employee of the Month. But, I mean, why work harder than you have to, right? The collaboration does a great job of capturing the personality of probably the most fun band on the Jersey Shore.

Check out the video right here. Head over to The Saint tomorrow, 7/13, when Yawn Mower play as part of a bill supporting The Sheila Divine that also features their Mint 400 label mates Ultra Major and Ruby Bones.

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