Exclusive Premiere: New Video from Bobby Mahoney and The Seventh Son

"Don't Ever Love Me"

East Brunswick's Bobby Mahoney and The Seventh Son are set to release their second full-length studio album, the Max Aharon-produced The Outskirts, on July 18th. Today, the Central Jersey five-piece bring us the Zack Morrison-directed clip for the album's second single, "Don't Ever Love Me."

The song is a hard-rocking affair that brims with the emotion and romance of many of Mahoney's New Jersey influences like Brian Fallon and Bruce Springsteen. It's that not too unfamiliar story of someone afraid to commit to a relationship. Morrison uses light -- the bright sun of a field, the dappled sunlight of a wooded area, the darkness inside a car -- to effectively set the mood throughout the clip.

You can check out the video right here and then head over to the Bandcamp page for Bobby Mahoney and The Seventh Son to grab "Don't Ever Love Me" as a Name Your Price Download.

Bobby Mahoney and The Seventh Son celebrate the release of The Outskirts on July 18th at The Saint in Asbury Park along with Atlas Bloom, Ashes to Rain, and Julian Fulton.

WRAT's Jersey Rock Bands on the Boardwalk Starts Tomorrow, 5/21

Those Mockingbirds won the Jersey Rock Band Search and kick off Jersey Rock Bands on the Beach this week with Francis Lombardi.

Francis Lombardi and Those Mockingbirds

95.9 WRAT have announced a short series of outdoor acoustic shows they're calling Jersey Rock Bands on the Beach. The series takes place just a stone's throw away from CoolDad Music HQ at Long Branch's Pier Village. Jersey Rock's own tireless supporter of local music, Nikki Black, hosts. The station promises "goodies and prizes" along with the FREE live music.

The first installment happens this Thursday, May 21st, at 6pm as Asbury troubadour, Francis Lombardi, and Jersey Rock Band Search winners, Those Mockingbirds, deliver acoustic sets on what's shaping up to be a cool and rain-free night on the Long Branch boards.

Doug Zambon and Emily Grove perform on May 28th, and June 4th sees performances from Bobby Mahoney and Back and Forth's Matty Carlock.

If you're looking to check out some free local music, these are a few dates definitely worth adding to your calendar.