New Single from LKFFCT

"Howlin' Alarm"

OK. I get lots of emails from public relations firms about new music. I love getting them because they help me learn about new releases, basically, as they happen. A confession, though. I don't really read each one in depth all the time. Often, I skim the subject lines. If something catches my eye, I go in and dig deeper.

When I get an email or a message directly from a band, I always read it and listen to the music. I've found lots of great stuff that way. As a primarily one-man operation, though, it's really hard for me to do more than one or two posts a day; so lots of both types of emails go by without a mention. I wish I could do more.

Yesterday, I put out a call for bands to send me their albums, EPs, songs, videos. It was kind of a way for me to get some new stuff directly from bands at the top of my inbox. I promised to mention each of the first seven that I received, one per day, for a week. The response was really good, and I got some great new stuff.

First out of the gate are LKFFCT, who -- just yesterday -- released a single from their upcoming LP for Sniffling Indie Kids. The album, due August 5th, is The Flower Investment Pawn; and the single is "Howlin' Alarm."

[Note: This one is so current that I probably could have gotten credit for just being on the ball without that big intro up front. Anyway...]

On "Howlin' Alarm," the Montclair four-piece address some things to which most people can probably relate these days: retreating to the Internet to kill time and to numb your mind, the cheapening of relationships and human interactions in an age of social media, and just the monotony of daily life. This all comes in the form of some Weezer-esque power pop with the quieter verses building to a thunderous chorus.

Everything was recorded / mixed / mastered by Skylar Adler at Skylar Ross Recording in Wayne, and Andrea Aidekman did the album art.

Give a listen to "Howlin' Alarm." It's a really good track. Look for The Flower Investment Pawn on August 5th.